Product Led Growth
Become Certified in Product Led Growth
"Dhaval's exceptional guidance and knowledge made this the best course that I've ever taken on the fundamentals of technical product management and landing a technical product manager job." - 5/5 stars
- Hannah F., Technical PM Student who now works as a Technical Product Manager
"While I started the program with zero experience, I realized learning the fundamental concepts isn't as insurmountable as I initially expected as long as I put in the effort to learn! This program is the one-stop shop for all technical product management and software development resources."
- Allen W., Business Strategy
"My biggest aha moment was API requests and Javascript overview. It allowed things that didn't make sense on a day to day at my job now click. It is a great way to fill in the gaps if you are already a PM." -
Max W., Technical Product Manager
"This program allows me to finally gain a more holistic understanding of the back-end mechanics that are involved when managing software development - resulting in more strategic conversations with technical stakeholders and empowering more informed decision making. The architecture overview was helpful in understanding how all of these processes interact with one another."
- Alexa S., Product Manager
“Technical PM by PHQ provided just the right amount of detail and insight into how software development works, enhancing my ability to engage with engineers and other stakeholders. For a PM without a technical background, concepts like APIs, servers, and back-end/front-end can feel confusing and overwhelming. But the course provided clear, straight-forward explanations and visuals that really helped me understand the foundations of how software is created and maintained. There were multiple “aha” moments, and I learned concepts that I could immediately apply to be a better PM.”
- Jane P., Product Manager
What are you going to get from this course?
- Over 70+ lectures, 10+ exercises, 8 quizzes, and exclusive interviews (more added over time) with product-led growth pros in the industry.
- Apply fundamentals learned from this course to your own company every day.
- Earn an official certificate of completion upon finishing the course.
Bonus Content:
- PHQ is 100% committed to adding more BONUS course content and interviews with product leaders over time. You’ll also get FREE LIFETIME ACCESS to all future content!
- Access to the world’s first and largest Product Manager Slack community where you can meet, chat with, and learn from over 9,000+ product people around the globe. The community also features the world’s top product leaders like Ken Norton (Product Partner, Google Ventures), Punit Soni (Chief Product Officer of Flipkart & Advisor to Google), Josh Elman (Partner at Greylock Partners), Ellen Chisa (VP of Product at Lola), Brandon Chu (Senior Product Manager at Shopify), Lulu Cheng (Product Manager at Pinterest), Jess Lee (Former CEO of Polyvore), Nir Eyal (Author of Hooked), and others in our community for regular Q&A sessions.
Your Instructor

Course Curriculum
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StartWhat is Product Led Growth (4:51)
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StartWhy is Product-Led Growth Important (7:56)
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StartDetermine Your Price - Pricing Economic Value Analysis (9:53)
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StartWhy Great Companies are Built to be Product-Led (3:23)
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StartHow to Position Your SaaS Company (12:13)
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StartQuiz 1
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StartYour Product Led Growth Tool - Free Trial, Freemium, or Demo (15:07)
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StartExercise
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StartMarket Strategy (11:15)
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StartExercise
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StartRed or Blue Ocean Business (11:25)
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StartTop-Down or Bottom-Up (12:55)
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StartTime-to-Value: How Fast Can You Showcase Value (7:32)
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StartQuiz 1.2
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StartPicking Your Product Led Growth Model (5:45)
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StartExercise
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StartCommunicate Product Value (9:03)
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StartUnderstand Your Value (11:21)
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StartDetermine Your Price - Market and Customer Research (6:14)
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StartExercise
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StartDelivering on Your Promise - Value Gaps (9:23)
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StartNo #1 Product Led Growth Mistake (3:45)
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StartExercise
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StartQuiz 2
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StartWhat’s Not User Onboarding (7:37)
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StartWhat is User Onboarding (5:12)
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StartImportance of User Onboarding (5:14)
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StartUser Onboarding Challenges (4:05)
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StartSigns of Bad User Onboarding (6:00)
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StartExercise
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StartSkyrocketing the Growth Engine - Analyze, Ask, Act (7:33)
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StartQuiz 3
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StartUser Onboarding (6:29)